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As the crisp autumn air arrives, carrying the delicate fragrance of osmanthus blossoms, we welcome the harmonious convergence of China's National Day and the Mid-Autumn Festival. This is a time of both national pride and intimate family reunions. Whether venturing across the country’s majestic landscapes with friends or savoring quiet moments at home with loved ones, the festive spirit is palpable, reflected in the red flags displayed everywhere. We encourage everyone to embrace the beauty of the season and the joy of these twin celebrations.

01 | Celebrating the Nation
In this golden month of October, we honor the founding of the People’s Republic of China. From the grandeur of the Great Wall to the expanse of the South China Sea, from vibrant cities to serene countryside, every part of the land is filled with a sense of celebration and deep national pride.

02 | Embracing Tradition
The Mid-Autumn Festival, also called the Moon Festival, is observed on the 15th day of the eighth lunar month. For generations, people have celebrated by worshipping the moon, gazing at its glow, eating mooncakes, admiring osmanthus flowers, and drinking osmanthus wine—customs that embody heartfelt wishes for family reunion and a sweet life.