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In her four months since joining as a newcomer to Amazon operations, Ai Meixing has embraced a "hands-on, minds-on" approach—immersing herself in every aspect of store management through continuous exploration and learning. With strong team support and her own persistent effort, she achieved a remarkable doubling of store performance in October. In this article, she reflects with us on this journey—marked by both challenges and meaningful growth.

I. Core Strategies for October’s Performance Doubling

1. Deep Product Learning
   Ai Meixing treated product knowledge as the foundation of her optimization work. She took the initiative to study each product in the store—consulting specification documents and technical staff whenever she had questions—with a strong focus on functionality and key selling points. She knew that only by thoroughly understanding her products could she accurately identify what set them apart from the competition. She then effectively integrated these unique advantages into keywords, titles, bullet points, and A+ content, directly addressing customer needs and boosting conversion rates.

2. Comprehensive Listing Optimization
   In October, Ai Meixing concentrated on core products, carrying out a full optimization of optical transceivers and roller wheel machinery. She began by refreshing the main and secondary images to better showcase product ports, application scenarios, and key features—making the product’s value clear at a glance and raising both click-through and conversion rates. She then refined product titles, enriched A+ content, and added demonstration videos to present product details more completely. These efforts led to clear sales breakthroughs: roller wheel machines sold 4 units—up from zero—while optical transceiver sales also grew steadily. These results confirmed the effectiveness of her approach and strengthened her resolve to apply this proven methodology to other products in the store.

3. Data-Driven Advertising Approach
   Ai Meixing understood that precision targeting is essential to advertising success. After strengthening her product listings, she allocated the majority of her ad budget to optical transceivers, continuously identifying and adding high-performing keywords through competitor analysis. She also set up auto campaigns for roller wheel machines to test and gather high-search-volume terms—laying the foundation for future manual campaigns. Through careful testing and analysis, she managed her budget effectively while maximizing advertising impact, achieving balanced growth in both traffic and sales.

II. The Path Forward: Building on Success
Ai Meixing sees October’s doubled results as a starting point, not the finish line. Going forward, she plans to focus on in-depth optimization and refined operations for industrial-grade switches and EOC video transmitters—continuously improving conversion rates through enhancements to images, titles, and keywords. She will also closely monitor ad data and customer feedback, proactively identifying issues, analyzing root causes, and reporting progress to leadership. By applying this “execute–review–optimize” cycle, she aims to deepen and refine every operational task—strengthening product competitiveness and expanding market share.

III. Reflections & Takeaways
In her first few months with the company, Ai Meixing has grown from initial uncertainty to confident capability. She has come to see Amazon store operations as a craft that demands continuous learning and refinement.
As a new team member, she is grateful for the platform the company has provided and is proud of the rapid growth she has achieved through hands-on experience. In her self-review, she also honestly identified areas for improvement—such as inexperience leading to rushed stock preparation, imperfect inventory control, lower efficiency with unfamiliar products, and not always seeking timely guidance when facing challenges. She recognizes that every step in the learning process matters and remains committed to continuous growth. Moving forward, she will continue deepening her expertise in advertising optimization and brand building—aiming to deliver even stronger results for the store.